We're Hiring!
Position: Senior Marketing Copywriter
Status: Full Time Employee
Position: Community Engagement Associate
Status: 40 hours/week
Compensation: $18.25/ hour
Our Company Mission:
Our passion is changing the world one powerful message at a time by helping individuals, entrepreneurs, and organizations leverage speaking to build their business. Our mission is to REACH 1 billion people by winning 1 million stages in the next 10 years.  
Your Team:
This position will report directly to the Director of Customer Experience. This position will work closely and respectfully with all other AYR team members.  

This position will guide, encourage, support, communicate with, motivate, and ooze positivity to our customers and community. 
Position Summary:
The Community Engagement Associate will be in charge of digital fulfillment of the AYR membership programs. The Community Engagement Associate will be primarily responsible for community success tracking of one of our highest customer enclaves, the Accelerators, by monitoring the attendance at live workshops, engaging customers in facebook communities, monitoring the group’s zoom meetings with accelerators to keep them on track, managing the accelerator calendar and taking overall accountability for this group to ensure year to year renewals of the Accelerator Program. The Community Engagement Associate will also be responsible for community management of our Stage to Scale Customer group by keeping customers engaged through video announcements and other general communications on facebook groups after Launch. The Community Engagement Associate is a creative and passionate community manager, comfortable with online communities and social media, with excellent communication skills, and with the ability to thrive in a highly dynamic environment with a distributed team.
Key Responsibilities:
  • Community success tracking (monitoring accelerators and making sure they are following success pathing particularly for Reach Live Accelerators
  • ​Overall accountability for the Accelerator group and also engaging all general Customers in Facebook communities, zoom meetings, and on calls
  • ​Build and maintain a calendar of content, events, and activities designed to keep Accelerators engaged with the product and with AYR 
  • ​Own community managing for Stage to Scale group after Launch (keep people engaged, create and post video announcements on Facebook groups)
  • ​Monitor Attendance of AYR workshops by customers.
  • ​Moderate forums, answer members' questions, pass on actionable feedback to Sales and Customer Experience team, and help grow our budding community
  • ​Monitor community stats, track engagement, and issue resolution
  • ​Collaborate on defining and helping to execute the community engagement strategy driven by the Director of Customer Experience
  • ​Create player-facing resources and content such as articles, guides, videos, and FAQs to help enhance and deepen the customer experience
  • ​Develop a messaging plan that aligns with content calendar and is designed to keep engagement across these channels at a maximum level
  • ​Help stimulate and moderate Customer conversations across communication channels
  • ​Build an identity and develop an active and engaged relationship with AYR Customer
  • ​Assess the community’s pulse, understand community concerns, and communicate community status to the AYR Customer Experience team
  • ​Report on areas of concern for the community, surface trending topics/threads, and share/contextualize engagement metrics and KPI’s
  • ​Function in fast-paced situations and make quick judgment calls based on best practices, brand objectives, and insights
  • ​Work cross-functionally with the Sales, Marketing and CE departments to analyze performance and plan for optimization
Requirements:
  • Excellent written and oral communication skills and the ability to create quality documentation for internal and external audiences
  • ​Strong understanding of social media services, mechanics, and trends, especially Facebook
  • ​Strong organizational skills and an independent, self-motivated work style
  • ​Proficiency with G-suite, particularly Docs, Forms, and Sheets.
  • Previous experience with customer first-contact and de-escalation a plus
  • ​Live and breathe digital community life
  • ​Are customer-obsessed
  • Experienced or have played around with creating video content for social media
  • Relish the challenge of growing and increasing engagement an audience via creative social media tactics
  • Are upbeat, creative, and eager to run experiments and try new ideas
  • ​Want to help others through excellent communication
  • ​Organized, articulate, and collaborative self-starter with the ability to easily communicate with internal stakeholders and clients alike
To apply, please email your resume and a brief introduction to our HR Manager, Erin Wahl (erin.wahl@advanceyourreach.com)
Are you a creative, marketing-savvy professional with an entrepreneurial spirit, and can-do attitude?

Then please read on…

At Advance Your Reach, we are helping speakers, entrepreneurs, authors, and more get their messages out there. As a company, we change the world 1 powerful message at a time–whether your world is 8 or 8 billion people. We help individuals, entrepreneurs, and organizations build their business through speaking and since sharing our Method with the market in 2018, our students have booked almost 50,000 stages and impacted millions. By 12/31/2027, we will impact a billion people through a million stages.
Because we’re continually growing, we need more help. That’s where you come in…
Position Summary:
The Senior Copywriter is a key member of the Marketing & Creative team and an integrated content developer — someone who moves fluidly from print to digital, and works comfortably in multiple formats across various platforms. This person has the ability to think strategically and see the bigger picture — making contributions and adding value beyond the original assignment.
The Senior Copywriter also serves as a mentor to other copywriters, ensuring that copy stays on brand and on message.

Reporting to the Director of Marketing, this role will serve as a brand voice steward for the AYR marketing team and will be responsible for writing persuasive content and various campaign collateral across a mix of internal and external channels. This is a very important position in our company, as our written voice echoes through every aspect of what we do. 
Key Responsibilities:
  • Develop and hone the AYR brand voice as it relates to different audiences. Create and update the AYR Style Guide, to help train other copywriters
  • ​Work closely with AYR's internal marketing team and other copywriters to develop compelling copy across a variety of channels as a means to drive engagement at all parts of the funnel
  • ​Effectively split test and optimize our emails and digital assets
  • ​Own the AYR Editorial Calendar and work with the rest of the Marketing department to create campaigns to execute it
  • ​Map out email funnels strategically in accordance to AYR values, voice, and our goals
  • ​Create compelling copy for a variety of online channels (website, email, etc) as well as print and digital assets
  • ​Mentor copywriters, delegate and oversee work as necessary – Review and edit the work of Jr. Copywriters and coach them on AYR Voice, how to convert higher and overall copy improvement
  • ​Collaborate with designers and fellow copywriters to provide constructive feedback on all creative content before live testing
  • ​Have an appreciation for the relationship between copy and design elements and be able to work with both the Creative & Tech Services Project Manager and the team to create powerful, cohesive collaterals
  • ​Possess a positive "whatever it takes mentality," and an ability to quickly and easily adapt to changing mandates and priorities
  • ​Possess a positive "whatever it takes mentality," and an ability to quickly and easily adapt to changing mandates and priorities
  • ​Write clear, persuasive, original copy in a variety of formats and styles for multiple audiences
  • ​Edit and proofread product and promotional copy
  • ​Understand clients’ products and services, their target audience and their competitors’ activities
  • ​Oversee content for campaigns from concept to completion
  • ​Manage a large workload under pressure and tight deadlines
  • ​Keep up with current content marketing trends
  • ​Thrive in a fast-paced, collaborative culture
  • ​Identify and develop key client case studies
Scorecard:
  • Scorecard. Our Company and Departmental Scorecard will be reviewed weekly by the Marketing Team to closely monitor trends in Scorecard metrics
  • Editorial Calendar: On time delivery & campaign performance
About The Team & Culture:
Advance Your Reach currently has 30 full-time team members. We work virtually from across the country.

All AYR Dream Team members are go-getters. We are passionate about what we do and we LOVE working together to get it done.

Our core values are emblematic of our culture and our team members:

  • Grit: We are resilient, strong, and, tenacious. We fight for our goals and the goals of our clients with a bit of edginess
  • ​Flexibility: We are able to pivot when needed and adjust our priorities to accomplish the vision
  • ​Belief: We believe in you, our team and our customers. Your story, your mission, and your impact. Everything we do is based on a passion for helping our community impact a billion people through 1 million stages in the next 10 years
  • ​Generosity: We are always willing to give; we take pride in leading with generosity and kindness.
  • ​Positivity: We only work with and for others who radiate positivity. This attitude is core to our team as a whole and each team member individually. It is at the core of who we are and influences everything we do and every client we work with.
These values are foundational to our work. They are the principles that keep us going during the “long days”, that help us stay connected on a remote team, and that serve as constant reminders of who we are and why we are here. 

At AYR we operate swiftly, we are able to turn on a dime, and we do it with smiles on our faces! We are growing rapidly; if you join our team you can expect to take on more responsibility than what you see on your job description and to receive the freedom to work autonomously on your projects.

Perks:
Profit Share Plan

Annual Retreat: Once a year we meet in a new location around the country (or internationally) to connect as a team, plan for the year ahead, have fun, and be recognized for our hard work.

Continuing Education Stipend: We invest in the growth of our team members. Each employee receives an annual stipend to further their knowledge in their field.

No more commuting! You’ll save money AND TIME working from home, but you can expect to make up for hours commuting by putting in more work. At AYR, 40+ hour work weeks DO happen.

We promote from within: We hire the best because we want our employees to be in it for the long haul. We provide our team with clear promotional pathing and tools to achieve what they need to in order to get to the next level within the organization. 

Wellness stipend: We provide a monthly stipend to each employee to invest in wellness related costs of their choice (ie: subscription meal services, massage packages, vitamins, gym memberships AND MORE!).

In general, our team is fast-paced, quickly growing, and we value having FUN while working hard (ie: the use of memes and gifs are HIGHLY encouraged on a daily basis). Our Dream Team is truly one of our greatest assets, and is often mentioned as one of the best parts of working at AYR. 

ADDITIONAL INFORMATION:
How to Apply:
1. Send an email to our HR team: Erin Wahl erin.wahl@advanceyourreach.com, cc: anita@advanceyourreach.com with:
  • Your most recent resume in PDF form
  • Include a 4-minute video in the email explaining:
  • 1. Why are YOU the best fit for this role?
  • 2. What motivates you?
  • 3. Current income generator/why are you leaving?
  • 4. Relevant Experience
  • 5. Your biggest potential challenge in this role
  • Subject your email with your FULL NAME - Senior Copywriter
We are a small team, so we may not be able to respond to all incoming applications. Please expect to only hear back from us if we decide to move forward with your candidacy. You should expect to hear back within 2 weeks of submitting your application. Applications submitted that do not follow the above protocol will be disqualified.

PLEASE DO NOT APPLY IF:
 - You do not have 2-3 years of DEMONSTRATED experience working as a Marketing Copywriter
- You do not resonate with ALL of our Core Values and our Mission
- You are not willing to travel up to 20%

If you have further questions about the role, please send an email to: erin.wahl@advanceyourreach.com